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[breaking news website] Whether the distribution can improve the "non -golden schedule" movie consumption level

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The一手资讯 "Silent Phone Record" released in early December is a real domestic first part of the release of ice breaking.The film is released on the 30 courtyard lines, which stipulates that the total schedule of the first three days of the first weekend is not less than eight (including no less than 3 on the first day).There are no less than one game every day on working days.The guarantee of the golden session is unimaginable for low budgets and videos without cards.Especially in the non -golden period, the distribution of the distribution can effectively allocate the above resource elements, so that the content and audience have more opportunities to meet.

Non -golden schedule, as the name suggests, refers to the period when the box office output is not so high.In our country, with the increasingly subdivided schedule, the box office championship throughout the year has shifted more to the Spring Festival, summer and National Day.For example, this year, the Spring Festival, May 1st, Summer and National Day, respectively created a box office of 6.758 billion, 1.519 billion, 20.621 billion, and 2.735 billion, showing a strong market driving capacity.In contrast, the New Year's Eve is fading the glory of the past.

From the data over the years, domestic films are generally at a low level in the market consumption level of non -golden schedule. A large number of low -budget small and medium -cost theaters have failed to meet the audience due to low -row films and window periods.The lack of homogeneity and the lack of high -quality films is the source of the problem.British economist Joan Robinson mentioned in the "Introduction to Modern Economics" that "improving consumption level means more quality and more attention, rather than a large number of things with the same color quality. Using high -quality content and diversityThe issuance of exploration and increasing the consumption level of non -golden period audiences is a problem that needs to be solved in the urgent industrial development.

Substitution distribution guarantee resource allocation optimization

In the AIGC (artificial intelligence generation) era, the rich short videos are undoubtedly the most convenient and lowest cost daily entertainment choice, which allows people to brush the waist, back, cervical spine soreness, stiff fingers, and still unable to stop.But at this time of holidays and weekends, watching movies is still a more ritual and collective carnival atmosphere.The film market expects diversified services to meet the needs of the audience's diverse ritual sense. This diversification includes the diversification of film consumption needs, the diversification of product content, and the diversification of distribution channels.The film service that enhances non -golden schedule is particularly important at the moment when the audience's confidence in domestic films has increased.Compared with the concentration of holiday consumption, daily consumption nodes are dense, long -tail effects are prominent, and refined operation services for non -golden schedule have not received attention for a long time.

The distribution of division provides a practice for improving the consumption level of non -golden strokes.Substitution distribution is not a new concept. It means that a film can choose to be uniformly displayed in the national cinema.The cinema lines or theaters of the high box office account ratio and other best -selected conditions are traded to achieve partitions and the public supply.The public is aimed at the types and structures of the audience, and the partition is the difference in geographical space.The distribution, the public, and partitions have been published in the United States, Japan and other countries for many years. At the current stage of my country's film industry, there are many possibilities for the consumption level of film consumption that improves non -golden schedule.

At the National Film Fair held in Hengdian in October, "Reunion", "Red Pig", "Xiaoxing Hunter", "Last Night", "Fire Firefield", "Diving!Twenty -four films such as Youth Lang signed a sub -distribution agreement.For 11,000 theaters and 83,000 screens across the country, low use rates for non -golden stalls, serious waste of theater rowing resources, and low -quality and low -cost movies and low -cost movies are "one round of tour". There are also important schedules.It can be of great significance to the resolution of the above -class industry.

Cinema data theme planning and market positioning

Non -golden section rate and movie viewers are an important component of the film consumer pyramid base.The distribution of distribution provides new explorations for differentiated operations of non -golden stations, especially providing opportunities for competition for small and medium -cost movies.However, the distribution involves the relationship between many theaters, theaters and audiences, and puts forward high requirements for the precise marketing capabilities of the filmmaker and theater.Very clear understanding.

In the 20 -year development since the practice of the hospital line system, conventional evaluation parameters such as box office and seat rate have not been able to really affect the theme planning and market positioning of domestic movies, and therefore weakened the extensive consciousness and psychological connection between the film and the audience.A good movie theme and market positioning can well satisfy the audience's type preferences and the expectations of movie viewing, especially partitions and focus movies. Word of mouth communication is the key to the audience from wanting to see the purchase operation. The realization of consumption is the audience want to see itThe willingness to be transformed into the result of action.

For example, the movie "The Sea of Angry", Cao Baoping, as a director, is good at handling the subject matter and the type of audience, and designed various plot promotion models accordingly, with clear theme planning and market positioning.Huang Bo's stabbing pointed knife raised by Huang Bo finally fell into the wardrobe in his home.Such a type of loss of unique narratives, the positive concept of life transmitted by unique violent aesthetics and never deviates from the mainstream value.His father revenge for his daughter, and explored the cognition and construction of love in the relationship between father and daughter.The lack of cognition of love is to fall on his father, but his mother and daughter cannot retreat all over the body.The formation of marginal personality Parents should bear most of the responsibilities, but as a subject of college students who study in a foreign country, it should be possible to surpass the native family."Love is not responsibility, nor a blood, nor is it self -destruct", it is the result of the topic and market positioning.In contrast, the production cycle of "The Tip of the Knife" and the card lineup are remarkable, but the investment is not matched with the box office and the vowels, because it is worthy of film production and distribution reflection.

In general, in addition to a small number of projects, the non -gold -scheduled films have rely on the big data team to develop preliminary development, but the professionalism and rationality of most producers' theme planning and positioning are insufficient.

The topic effect expands the coverage of the film

The number of movie viewers is an important indicator of whether the movie enters the Chinese lifestyle.Most of the films distributed by the section depend on the acceptance of partitions and focuses. The audience has a small scale, but the level of appreciation is relatively improved.Therefore, the quality of film production is also higher, especially the text value and issue effect in the narrative mechanism.

From the perspective of several hot films this year, the issue of the topic of film text and the enthusiasm of the audience's interpretation of the text are an effective means to enhance the consumption of film consumption.With the help of short videos and movie reviews of major platforms, you can create opportunities for dialogue and exchange opportunities for audiences.Film consumption relies on social consumption tendencies and consumption habits. The establishment of consumption habits is the establishment of the intimate relationship between movies and audiences.Gaoming's director's ability to attract the audience seems to be unconscious, but it seems effective.Movie text incorporates incidents and situations with correlation with the audience's real life scenes into the plot to obtain the psychological identity and emotional resonance of the audience, so as to hide the theme motivation in the narrative mechanism, avoid the hidden hidden of preaching, aesthetics and entertainmentSexual dislocation.Regardless of whether the audience is the center, the entertainment standard, or the concept of film, it is inseparable from the audience's acceptance and participation. It is probably the biggest vision for the development of the film industry.

Grasp the audience's confidence in domestic films, be keenly aware of the interests and social issues of the audience; explore the distribution of sub -line, unify the topic effect of movie theme and audience interest with the strategy of high -quality content and diversified distribution;Operating practice, maximize the potential and economic attributes of film products -from this, it is possible to improve the level of consumption level of non -golden movie movies.


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