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[breaking news website] Annual Financial Hot Word Inventory: From "Yaoyao Lead first" to "the wealth of the sky"

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Some friends in the industry told the minibus that on the hot search list,hot topic website the financial incident was a relatively unpopular category, but if it broke, it would be a big deal.In this year's annual inventory series, we also incorporated financial hot words into the topic.

In the process of inductive hot words, the minibus discovered that even in the "unpopular" field, "popular works" are not in the small number. We have selected 8 that there are still 8 of the industry development in 2024.The comment area continues to be enthusiastic.

After 5 years of "dripping water without leakage", Huawei "water dripped".

On August 29, 2023, Huawei suddenly announced the launch of the "HUAWEI MATE 60 Pro Pioneer Plan" without holding relevant press conferences, allowing some consumers to try early.

In the case of zero propaganda and no potential, from August 30, Huawei Mate 60 Pro and Huawei Mate 60 opened a deposit pre -sale in Huawei Mall, and the lightning was sold out in one hour.

On September 8th, Huawei Mate 60 Pro+and Mate X5 recently joined the Huawei "Pioneer Plan" to officially start booking sales. After 10: 08, it will also grab the light in seconds.

Some media have noticed that a long line lined up at the entrance of Huawei stores in some cities.

During this period, some users who got the new machine in advance began to out on the relevant evaluation, and "Yaoyao*" frequently appeared on the Weibo hot search list.

The industry believes that this indicates that Huawei's "light boat has passed through the mountains" and has gone out of the most difficult period.Overseas, the positioning and representative expressions of this model are more straightforward- "prevention of tailoring mobile phones".

In the past ten years, Huawei Yu Chengdong has often used "Yaoyao*" to describe the gap between Huawei products and friends at the press conference. Now it has been sent out by netizens with true feelings.

This is the evil that has been holding a bite for five years, and it has brought new variables for the red market that is not red in smartphones.

Opportunities are sometimes for those who are not prepared.

In 2023, the common words in the costume drama "The wealth of the sky" became synonymous with "unexpected wealth" to describe the companies that benefited from their opponents.

In September, Li Jiaqi's "misunderstanding", the wealthy wealth flushed to the old domestic products that have not increased prices for many years without price increases for years.Classics such as white cats and Yu Meijing "shake overnight."

According to*Financial report, as of September 18, Yu Meijing has harvested 1.417 million fans, three live broadcasts, averaging 6.256 million per game; white cats have a maximum of 2.284 million vibrato live field views, with a total of 258,000 fans, benefiting**Still beeflower, the total number of fans of the official flagship store of Douyin Platform was 50.65 million, an increase of 106.9%over September 11.

In December, the editor of the East selected "lost words", and the fans brushed the barrage "The wealth of the sky is here, sending your ace to pick it up", poured into the high path of online education transformation live broadcast.According to surging reports, as of 14:30 on the 15th, the Douyin Bringing Capital List Eastern Calculation ranked*, Gao Tujiapin is 14th, compared with the 30th in the morning, it has made great progress.According to Feigua data, on December 12, the sales of high -Tujiapin live broadcast and cargo sales have been 100 times compared with 30 days.

But the opportunity eventually belongs to those who are prepared.

The excitement of the bee flower has become noisy for a long time. Due to insufficient stocking and shortcomings in the supply chain, more than 1 million orders have backlogs, about 40 % of the time, and the live broadcast room links.The pre -sale was launched, and the fans came to prosperity and returned.

With the dust of the Eastern selection incident, Gao Tu also gradually returned to "normal". When the industry people took this opportunity to examine it, they believed that it still had several homework to make up: the big anchor of the circle, the good story of the lap, and the improvement of the circle, and the improvement of the circle.The anchor matrix and the bargaining power of the product.

Kazuka Inamori once said that crabs will only be holes in the size of their shell, and the size of the company will not exceed the amount of operating layer.

This sentence is still applicable to both sides of "splashing" and "connecting".

After a few official rumors that have experienced ambiguous words, according to most people familiar with the matter, Xiaomi Motors seems to be officially released on December 28, 2023.

If it is true, as the last strength of the new energy vehicle field, Xiaomi will draw a meaningful ending for the automobile industry in 2023.

2023 is the beginning of the overall situation of China's new energy vehicle industry from the "Spring and Autumn Period to the Warring States Period", and it is also the most worse and bloody year.

According to incomplete statistics, five years ago, domestic car brands were as high as 478.However, by 2023, new energy vehicle companies are still selling out of output today, with only more than twenty, of which the top ten account for more than 75%of the market share; before 2023, there are more than 150 power battery companies, and now only 40 are left.Many of them, of which the first five market share exceeded 85%.

Xiaomi also filled the car industry in 2024.

When it rushed into the field in a hurry, closed the door, and the eyes of it on the new table were other survivors who had just killed for four years and were full of blood, but they were full of blood.

In the TV series, the settings such as Xiaomi often laugh to the end, but history tells us that the theme of the Warring States Period is only four words: "You die, I live."

"I would rather be wronged by myself, and I can't grieve the holidays." "Youth has no price, and the hard seat is straight to Lhasa."

In 2023, the special forces jumped into a new species of travel. After college students and after 00s, the legs and speeds of the motherland were measured. Its masterpiece was Zibo. Under the impact of special forces, a contracted city has become a popular city in the country.There was no one in 2023.

Some people regard "special forces" as the Performance of the Z to the Poor Tour, but with the surging wave of special forces of the whole people, this behavior has gradually evolved into synonym for "efficient use of time".The activity of enjoying "also brought into the 5G era.

In this process, developed railway transportation systems and social media "notes culture" and "strategy culture" can be described as contributing.

According to the study of Tongcheng travel, the current "special forces" tourist destinations are often relatively densely intensive, and the convenience of public transportation in train, high -speed rail, and public transportation in the city is often convenient.

The travel routes and gameplay that originally needed to explore or travel with the group became a public supplies that can be "copied" at any time, giving the young people with a bag that they walked.

It can also harvest the confidence, or those three, four, five -sixth tier cities without famous mountains and cities.Special soldiers' travel mains, heavy scenes, and efficiency are willing to pay for the "single product experience". If the local government and the local residents can operate a city tourist item together, they also have the opportunity to stand out.

Fortunately, there were Japanese cherry blossoms, fireworks conferences, Disneyland in various places, and Changsha Tea Musical Color, etc., and later there were Zibo barbecue, Xi'an Datang Boyi City, Xiangyang Tangcheng (TV series "Menghua Record").A transparent city also has the opportunity to become the next Zibo.

Noun: Harkimi.

Japanese original intention: honey water.

Chinese connector secret code: cute cat.

When a Japanese song with milk cute, repeat "Hakimy, Hakimy, Hakimi" to become a BGM of the kitten in the short video, add new words in the Chinese world.

In a narrow sense, it is used to refer to cute kittens, in a broad sense, it refers to all cute things.

For the brand, cuteness is still reliable in 2023.

A user survey of DT Finance shows that IP plays an important role in the process of affecting consumer decisions.More than 20 adults spend more than 20 percentage points higher than the proportion of the brand attracted by the brand.Among the many IPs, the animation IP (such as cats and mice, little yellow people, Loopy)*(51.4%), followed by cartoon IP (line puppy, Little Liu duck) (42.1%) and film and television drama IP (37.2%).

The research data of Ai Media Consulting agreed to this. They pointed out that 70%of consumers choose to buy products because they like product IPs and have a sense of belonging and satisfaction.

The "growth black box GrowthBox" that specializes in the growth of enterprises has made learning more well. After studying Hi Tea, they found that in 6 major joint activities each year, the overall sales of Xixi tea will be 10%-20%.At the same time, at the same time, the daily main players of Huancha can generally account for 4%of the sales of the day, and the successful co -branded products can directly increase sales to 8%.

From this data, brands are more or less gambling.After winning more times, it has been turned into normal. Since 2022, the proportion of joint marketing cases related to the joint name has reached 15%, and the proportion of other similar indicators is below 10%, which can be described as far away.The joint name of the brand and IP accounts for nearly 60%.

However, it is possible to make the joint name into a "special forces model". I am afraid that only Ruixing, Xixue, Naixue's tea, KFC, Holi Lai and other chain big names have the ability to bear it. In addition, the basic business logic of the joint name is "traffic mutual washing".After rounds of circles after circles, the attractiveness of joint names will gradually decrease.

After all, cuteness is productivity and scarce products.

When the minibus uses the writing tool to lay the line of "generate AI", AI Mao Sui recommended it to ask if AI is required for optimization or renewal, and of course it takes a certain amount of points (recharge can be obtained).

I was very moved and turned off the dialog box.

In 2023, the apparently conspicuous package was AI, but behind the "tricks" of "tricks".

Since ChatGPT and large models entering the public vision, more companies and migrant workers are worried that they are worried that they have lost their jobs because they are worried about AI.

AI has almost become the*driving force for application updates and online in 2023.The route is roughly divided into two types: one is to transform the original application through AI, and the other is the API with AI models to develop new applications.In the first quarter of 2023, there were 158 apps with "AI Chat" or "AI Chatbot" keywords, an application store, an increase of 1480%year -on -year.

Some people make money through it.Data.AI shows that more and more consumers use real gold and silver to support these AI -driven applications. After statistics, 10 applications have received $ 14 million in revenue in just three months.In Xiaohongshu, some bloggers have begun to share the story of making richness through the development of AI applications.

In April, OpenAI opened the plug -in function of ChatGPT. In the words of the industry, "in the future, humans will give ChatGPT tasks, and then ChatGPT will help him complete this task with a bunch of plug -ins", which has stimulated people's application development heat.

However, the threshold for the use of AI as a productivity tool has not decreased as the number of applications increases.

When people look forward to AI with too high expectations, AI also expects that we are a super high -quality Party A, which "speaks clearly" and "full of patience" and "can dialectically view the content of AI output".Let more ordinary people use AI for a year, and there is no clear answer.

As Huang Renxun said, AI ushered in "iPhone moment", but who is the angry bird?

If someone is ecstatic in social media, it is because he grabbed the concert tickets of stars such as Jolin Tsai, Jay Chou, and Mayday;

If someone was angry in social media, it was because he did not grab the concert tickets for stars such as Jolin Tsai, Jay Chou, and Mayday.

In June, there were 6 300,000 tickets for the May Skybird's Nest Concert. It was not 6 seconds. It was a 2023 koi carp.

After grabbing tickets, a large number of concert clips unified most people's circle of friends in 2023. In the e -commerce capital Hangzhou, the day of June 18 is not the 618 shopping festival, but the Mayday concert.

Behind the tickets of votes and brushing the circle of friends are the big harvest of the Chinese performance market in 2023.

According to the data released by the China Performance Industry Association, in the first three quarters of this year, the national operating fields reached 342,400, an increase of 278.76%over the same period last year; the performance of the box office revenue was 31.541 billion yuan, an increase of 453.74%from the same period last year.The comparison items, the box office of 2019 was only 20.41 billion yuan.

The burst of the concert economy, which is converted on various places, is an endless economic account.

According to statistics, taking 300,000 as an example, if it is all tourists who watch the performances outside, at least it can contribute nearly 500 million yuan of transportation catering accommodation consumption, and then match the data given by the performance industry association--In the first three quarters, the average cross -city viewing rate was more than 60% -500 million yuan was still considerable.

There will be foam, virtual oxen fares, bad local experiences, and fake singing storms such as foam, high -quality oxen fares, bad local experiences, and fake singing storms are appearing from impetuous and enthusiasm.Don't forget to prepare a wrong question at the same time.

One of the enterprises that are enthusiastic or warmly onlookers, and the other is a consumer side that is full of suspicion. If you want to award a "2023 Nobel Following Award", the prefabricated vegetable industry is expected to nominate.

As a typical product of food industrialization, the positioning of prefabricated dishes has always been very clear. Macro regards it as a new model to help rural areas to achieve the integration of the integration of one, two, and tertiary industries.Management and improving operating efficiency.

From the results, the current corporate end is well adapted to prefabricated dishes.

But in the eyes of consumers, the role of prefabricated dishes is awkward and blurred: it is not only a model for technology to change life, but also the culprit of technology to eliminate life, not to mention that this technology itself has not been fully recognized.

This kind of emotions have been concentrated in the "prefabricated vegetables entering campus" incident, and an unknown attitude on the other end has become an important reason for consumers to question the quality and technology of prefabricated dishes.


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